More Data, More Problems? Enterprise Data Protection in the Era of Big Data

Posted By: Tina Stewart
29 Jun
2012
Categories : Big Data, Data Security, Encryption          1Comments         

The explosion of data available today has been both a blessing and a curse to enterprises in all verticals. The ability to collect, store, mine, and analyze huge quantities of data has changed the way that companies do business, providing a competitive advantage to those companies that can best leverage their big data. According to a report by Mckinsey Global Institute, “a retailer using big data to the full could increase its operating margin by more than 60 percent.” Such an advantage is hard to ignore. Yet the increased storage and use of this data increases the complexity associated with securing that data.

As concerns around data security grow apace with the adoption of big data mentality, some companies struggle to find the balance between collecting enough data to compete and ensuring that their business is not threatened by the likelihood of a compromise. Data protection remains a vitally important element. In fact as more data is collected and stored, data protection should become a more prominent concern for enterprises.

Big data can contain many different categories of sensitive data – customer data, corporate information, and even intellectual property. The vast majority of the data is in semi-structured or unstructured format. Both the quantity and the structure of the data bring with it concerns about security and close on its heels, performance. However, performance doesn’t need to be an issue when considering the encryption of big data. Technological innovations, such as IBM’s AES-NI, can help companies have their data and use it, too.

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Tina Stewart

Written by Tina Stewart

Tina Stewart (@SocialTIS) joined Vormetric in January 2012 to take the company’s marketing programs to the next level. As head of marketing, she has enhanced Vormetric’s go-to-market strategy, up-leveled the company’s messaging platform, and spearheaded global branding efforts across analog and digital channels. Her marketing initiatives are direct contributors to Vormetric’s rapid revenue growth and its growing share of voice in the industry.

An innovator in B2B digital marketing and branding, who also has deep product marketing expertise in the enterprise information security and networking space, Stewart has successfully developed global go-to-market strategies for the past 15 years. She joined Vormetric from Lyris, Inc., where she was senior vice president of marketing. In that capacity, Stewart led the company's global branding initiative and launched its first iPhone/iPad application - Lyris HQ Mobile - which leveraged social, mobile and email marketing to achieve an 80% adoption rate. Prior to Lyris, Stewart ran Juniper Networks’ Digital Marketing Strategy and served as vice president of worldwide marketing for Network Associates. She holds a bachelor’s degree in public relations and a master’s degree in mass communication from San Jose State University.

View all posts by: Tina Stewart

1 Response to " More Data, More Problems? Enterprise Data Protection in the Era of Big Data "

Commented by: claytonbingham

Encryption of "big" data will only ever be more risky than encryption of "little" data...I like the idea of proprietary interfaces to private data.

Wed Jul 11, 2012 at 01 pm

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