Author: Mike Coffield

Categories : Data Security            Leave a comment           

There is no one-size-fits-all solution when it comes to working with and helping to support channel partners. There are more than 180,000 IT service providers in North America alone: some are large with big marketing budgets, others are smaller shops striving to become a “high-growth partner,” increase their customer base and remain competitive through innovative new offerings. Click to Tweet: Channel Marketing: How savvy partners leverage vendor resources to maximize business bit.ly/2dhnrSl pic.twitter.com/mgzaMUvM8Y Today’s IT vendors strive to have anywhere from […]

Categories : Data Protection, Data Security            Leave a comment           

Vormetric’s channel program has come a long way. In 2014, we announced that all Vormetric products would be part of a single Data Security Platform sold through the channel. Our channel program now lives and breathes by an all channel model. Following our acquisition by Thales e-Security (TeS), we have the opportunity to expand our reseller program even further. Our end goal is a model that adheres to our mutual values and is global in strategy and reach. Since we’re […]

Categories : Data Security            Leave a comment           

The CEO of the Channel Company, Robert Falerta said it best, “They [The CRN Channel Chiefs Award winners] represent an extraordinary group of individuals who lead by example and serve as both invaluable advocates and innovators of the IT channel. We applaud their incredible strides and look forward to following their accomplishments in the coming year.” Channel Chief honorees are selected by CRN’s editorial staff on the basis of their professional achievements, standing in the industry, dedication to the channel […]

Categories : Data Security            Leave a comment           

Here at Vormetric, the relationships we share with our channel partners are of the utmost importance and vital to the success of our business. As an all-channel company, the distributors and resellers we work with are the ones we rely on to bring our products to market, and close business every single day. To ensure the success of both Vormetric and our partners, we focus on developing and maintaining strong partner relationships. In a recent blog post, Vormetric CEO Alan […]

Categories : Channel, Data Security            Leave a comment           

Today, I was named as one of CRN’s Channel Chiefs for 2015. In reality, the award is not about me but about Vormetric and our highly successful channel program. First, let me provide you with some background on our channel program. All Vormetric products are part of a single Data Security Platform are sold through the channel. Our products include Vormetric Transparent Encryption, Vormetric Application Encryption, and Vormetric Key Management, as well as our latest product offering, Vormetric Tokenization with […]

Categories : Data Security            Leave a comment           

When selling to mid- and large-size enterprise customers, there are few strategies that can help growing vendor organizations succeed as well as building a successful channel partner program in the process.  Channel partners bring the vertical focus, local contacts and business know-how for their area that can take years to acquire – making them a great way to quickly make an impact for a new, or rapidly expanding, vendor. Done right, a channel partner program brings maximum returns from sales […]